Hole is celebrating the life and legacy of DJ Stephen “tWitch” Boss with its newest marketing campaign.
Shortly earlier than his loss of life by suicide on December 13 of final 12 months, the previous ellen DJ teamed up with Hole and The Brooklyn Circus, the model designed by his shut buddy Ouigi Theodore, on a brand new marketing campaign. On Monday, each manufacturers determined to launch the pictures to pay tribute to the late star whose infectious positivity continues to affect all those that knew him. The marketing campaign stars Boss and is supposed to discover concepts of individuality and motion by mixing Black tradition, music, academia, and road fashion. In a video accompanying the imagery, the DJ dances whereas modeling the collaboration items, laughing and smiling the entire time. In honor of Boss, Hole additionally introduced that it’s supporting the 988 Lifeline and donating to Vibrant Emotional Well being, a corporation that has been serving to individuals in psychological and emotional disaster entry the instruments, local people assist, applications, and schooling they want for the final 50 years.
Boss’s spouse Allison Holker stated in a press launch saying the adverts, “When Stephen and I first noticed his photographs from the marketing campaign, it introduced tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them. We pay tribute to Stephen’s life by sharing these photographs in homage to the enjoyment and light-weight he delivered to everybody round him.” Together with these new pictures, the model additionally launched an announcement that learn, “The Brooklyn Circus and Hole share within the heartbreaking lack of beloved icon Stephen ‘tWitch’ Boss, who was a longtime supporter of the BKc neighborhood, Ouigi’s work, and a core a part of this marketing campaign because of his private friendship with Ouigi Theodore.”
Courtesy of Hole x The Brooklyn Circus.
Along with Boss, the marketing campaign additionally options pose star Indya Moore, euphoria actor Javon Waltonand mannequin and activist Bethan Hardison. In a dialog with Individuals, Moore recalled working with the musician that day, saying, “I do keep in mind when he was on set, he was extraordinarily encouraging, and the best way that he was on set to assist Ouigi was one thing that was very shifting to me. It was one thing that stayed on my thoughts, and I considered all through.” She continued, “He was a really candy and galvanizing individual and I can see why Ouigi needed him to be there as an artist and as a visionary that he was. I feel that this marketing campaign represents that love and that inventive audacity and that dedication that he confirmed up with as a result of he was there to encourage it. I actually recognize the best way that Ouigi has proven up for his household. I’m additionally very grateful to have been part of it and to witness such a love.”
Holker confirmed the unhappy information of her husband’s passing to Individuals in December in an announcement that learn, “It’s with the heaviest of hearts that I’ve to share my husband Stephen has left us. Stephen lit up each room he stepped into. He valued household, mates and neighborhood above all else and main with love and light-weight was every little thing to him. He was the spine of our household, the very best husband and father, and an inspiration to his followers.” She added, “To say he left a legacy can be an understatement, and his optimistic affect will proceed to be felt. I’m sure there will not be a day that goes by that we cannot honor his reminiscence. We ask for privateness throughout this tough time for myself and particularly for our three youngsters.” Holker concluded, “Stephen, we love you, we miss you, and I’ll all the time save the final dance for you.”
